Eng. Reda began by detailing his professional trajectory, which started in Mechanical Engineering, moving through the Egyptian Armed Forces and the private sector, and ultimately gaining significant experience in the Kingdom, particularly through his work on the King Abdulaziz International Airport project. He noted that the transition to self-employment in 2013 was a calculated decision. He founded the company in partnership with Eng. Saleh AlGhamdi, enabling it to evolve from simple electro-mechanical works into executing integrated projects.
Eng. Reda affirmed that Albadeel Contracting Company adopts a unique model for delivering its comprehensive services through Turnkey Projects. The company's distinction lies in mastering the "Hard Equation" for the contracting sector,
which combines: (High Quality-Strict Commitment to Timeline -Lowest Possible Cost).
He stressed that these principles must form the "company culture" rather than just being slogans.
The company faced major market challenges such as price fluctuations and a shortage of skilled cadres.
These were overcome through:
1. Proactive Financial Management: By fixing material prices early to mitigate economic changes (as demonstrated during the COVID-19 crisis).
2. Investment in Human Resources: Training and retaining long-term, experienced staff.
3. Specialized Administrative Structure: Establishing departments for Development, Planning, and Project Management to monitor issues and provide rapid solutions.
the execution of 1200 residential villas within the Loaloat Al Diyar project. In the healthcare sector, the company emerged as a strategic partner by completing and constructing over 40 Kidney Dialysis Centres in collaboration with Diaverum, in addition to handing over integrated hospitals in record time (less than one year) for leading healthcare groups such as Magrabi and Dr. Soliman Fakeeh Hospital.
Eng. Reda praised the role of government regulations in facilitating the sector's work as a fundamental pillar of Vision 2030. He expressed the company's aspiration to reach the list of the top 30 contracting companies in the Kingdom, paving the way for studied regional and international expansion.
he offered advice to young people interested in entering the field: "Gain experience, then set your goal, and apply your knowledge with steady steps," urging persistence and resilience in the face of challenges.